Why Pride?
You know that it’s Pride month. Social media avatars across platforms, and across brands, now don the rainbow. TV commercials have a specific pride message. Why does it matter? What’s the point? It is vital for us at New Mexico United – as a club that is built on a foundation of unity and community – to share why we actively embrace Pride, and to talk about why it matters. JOIN US at our June 30th Drag Show at DoubleTree Albuquerque, with proceeds benefiting local LGBTQ+ non-profits!

Protect. Advocate. Unite.
While New Mexico has made significant progress – and has historically led – in embracing LGBTQ+ rights and fostering inclusivity and acceptance, there is still work to be done to maintain and evolve, with new developments and threats in the space. We are committed to the ongoing journey to foster a safe and welcoming space for everyone, regardless of sexual orientation, gender identity, or gender expression. We must PROTECT. ADVOCATE. UNITE.
Despite progress, discrimination and inequality persist in many parts of the country, and we still see instances of homophobia and prejudice in sports. Pride celebrations help raise awareness of the ongoing legislative battles for equal rights and highlight the importance of continued advocacy.
Did you know?:

Legislation
There have been over 520 state bills introduced that attack the LGBTQ+ community, and over 220 that target the trans community, according to Human Rights Campaign.

Discrimination
Trans people are “facing not only stigma but also increasing threats to safety and existence, whether it’s record-high levels of deadly violence or a higher-than-typical likelihood of encountering employment or housing discrimination,” according to McKinsey & Company.

There is still work to be done in sports to adjust attitudes and create safe spaces for the LGBTQ+ community. Check out these staggering statistics from our friends at Stonewall & Out on the Fields:
82%
of LGBTQ+ people who take part in sports experience or witness homophobia – with homophobic language being the most common
43%
of soccer fans have witnessed homophobic behavior while attending a game
14%
of sports fans still think homophobic remarks are acceptable in sport (“Banter” is not an excuse to contribute to an unsafe environment for fellow fans)
43%
of sports fans think live sports events are welcoming for LGBTQ+ fans
Individuals who identify as LGBTQ+ are more likely to develop low self-esteem, depression, misuse of drugs & alcohol, self-harm, and suicidal feelings due to homophobia, stigma, difficult experiences coming out, social isolation, or exclusion. We all deserve better and can be part of building safe & inclusive spaces. Pride can save lives.

Sports should be a safe space for growth, teamwork, and personal development for every New Mexican. That’s why our participation in Pride is crucial. It’s crucial that we send a powerful message of inclusivity and support, ensuring that LGBTQ+ athletes, staff, and fans feel accepted and encouraged to participate in sports without fear of prejudice.
“Shut up & dribble”
Have you heard the plea for sports teams & athletes to “shut up and dribble” or “stick to sports”? We hear it from time to time, and here’s why we can’t: sports – and soccer, specifically – have a massive platform and influence on a global scale. The sport reaches millions of fans, connects people from diverse backgrounds, and has even stopped a Civil War.
In New Mexico, United has galvanized thousands of fans since our inaugural season in 2019, launched the Somos Unidos Foundation to bring access to positive outcomes through soccer, and has a statewide presence representing unity, pride, spirit, and community. It is essential for us to use our platform to create safe spaces and bring people together with deep understanding, tolerance, and celebration.

Our Ask:
Will you join us in taking action to make the spaces you visit – from your home, the stadium, your workplace, and this brewery (if you’ve landed here from our Coaster Project!) – safe and welcoming spaces for our fellow LGBTQ+ New Mexicans?


Here’s where you can start:
Understand the language and the nuance:
Take the time to understand the separate definitions and identities within the LGBTQ+ community: Lesbian, Gay, Bisexual, Transgender, and Queer, with a “+” sign to represent various sexual orientations and gender identities used by members of the community, such as Asexual, Non-Binary, Gender Fluid, and Two-Spirit. While Pride is a celebration of all members of this community, each identity group has unique experiences, legal protections & threats, history, and relationship to inclusion and Pride. The LGBTQ+ community is not a monolith!
Stop harmful microaggressions
Microaggressions are subtle yet harmful slights, insults, exclusions, and prejudices. Regardless of intent, microaggressions contribute to a lack of psychological safety and increase stress responses for members of the LGBTQ+ community. Here are some examples of microaggressions. We ask that you stay mindful of them and speak up if you see them happening:

Heteronormativity
The assumption that heterosexual relationships are the “norm” and that everyone is cisgender (cisgender means a person whose gender identity corresponds with their birth sex). For example, asking “Will your wife be joining us for the company dinner?” to a man with a wedding ring who has not mentioned having a wife.
Additionally, try to check assumptions in general about people’s home life, partners, and living situation. You could use neutral pronouns (they/them/their) to refer to a person’s partner before you’ve received additional information; this prevents you from putting someone in a position of having to correct you or from you having to ask questions regarding someone’s sexuality (i.e., “do you have a boyfriend or girlfriend/husband or wife?”)
This microaggression also occurs when the word “gay” is unnecessarily added as a qualifier to another term, like “Gay Wedding” or “Gay Best Friend” — this can be tokenizing and dehumanizing, regardless of intent. Think about if additional terms are really necessary to convey your message. (This is also important for other qualifiers related to race, gender, and other identity-based language!)
When speaking to children, it is helpful to refer to their parents as such, rather than assuming there is a “mom & dad” at home (for various reasons) – and sometimes it is just most productive to refer to their “grown-ups”!

Minimizing the Importance of Correct Pronouns & Language
There may be times that someone informs or corrects you regarding their correct pronouns. You may also hear a reference to “preferred pronouns,” – and in either case, it is important to pay mind to the use of the correct pronouns and to respect the significance of doing so.
It is also helpful to move on and quickly correct yourself if you have used the incorrect pronouns rather than dwell, over-apologize, or in any way make the person feel “othered” or embarrassed. It is often a risk for someone to correct people in public regarding their pronouns, so to graciously accept and adjust is a huge gesture of acceptance. However, measures should be taken so that misgendering does not continue to happen in the future. It is also helpful to politely and discreetly inform, remind and correct others if you hear the wrong pronouns being used.
This may be challenging in cases where the individual has transitioned or corrected their pronoun usage from the pronouns, name, and identity that you once knew them as. While you might feel the impulse to delay the adoption of the corrected identity, feel skepticism over its “staying power,” or otherwise feel the need to hold the connection to the past identity – remember that can be incredibly demoralizing and hurtful to that person. You should even refrain from remarks such as, “You’ll always be my little brother, no matter what!” or communicating feelings of loss related to a previous identity. Celebrate the person that you have in your life and respect their desire and their right to live in truth!

Denial of Homophobia & Transphobia
As aforementioned, we live in a state with many protections related to LGBTQ+ safety, inclusion, and equity – New Mexico was recently lauded as one of the safest places for LGBTQ+ people in the country by LGBTQ Nation. However, this does not mean that individuals cannot still experience discrimination, harassment, bullying, violence, or other harm. LGBTQ+ people in your life, on social media, or in the news may reference their fear or uncertainty on issues such as reception to coming out, gender-affirming care, workplace dynamics, mental health, and other challenges related to their identity. It is important to listen, learn and take seriously the threats that exist for many within this community.
That same denial or minimization is why we’ve created this page and this campaign to reach new people… we know that a denial or minimization of homophobia and transphobia will leave open space for intolerance, a building coalition of anti-LGBTQ+ attitudes and policies, and ultimately will result in harm.
In the same way, we also know that individuals subject to microaggressions can experience high levels of stress, agitation, depression, or a mix of conflating pressures and exclusion. For people who face multiple microaggressions related to race, ethnicity, or other identities, these effects can be compounded. What may seem like “no big deal” to you can have an immense impact on an individual over time. Have you heard the term “death by a thousand cuts”? It’s like that.
Read more about the impact of microaggressions from experts here.
Be an ally… visibly!
Now more than ever, showing support and celebrating our LGBTQ+ friends, family members, neighbors, and community members can make a huge impact. Your visibility as an ally can help send a message of inclusion in the spaces you inhabit. Whether it is your neighborhood grocery store, workplace, or a family reunion, you never know who you can positively impact by showing your support.

Try some New Mexico United Pride Collection merch on for size… Not only will you be showing your allyship, but you can also show your heart for unity, sport & community at the same time, while raising money for some awesome causes in the LGBTQ+ community!
Also, imagine the message it would send if the New Mexico United Pride on the Pitch match on Saturday, June 24th was SOLD OUT! Do your part and assemble your crew to attend, showing your pride and support. Let’s show the world that we will only move forward when it comes to a thriving LGBTQ+ community in sports and in New Mexico!
Celebrating Pride goes beyond grand gestures but is built on everyday actions. We encourage you to use microinclusions, such as inclusive language, respecting and sharing pronouns, and challenging heteronormative assumptions.
Here are some more ideas:
- Add your pronouns to your email signature, social media bio, online monikers, and in-person introductions. Even if you think it is “obvious,” doing so helps normalize sharing pronouns in spaces where that may be new to others.
- Place a rainbow flag or sticker on a car window, near the front door of your business or office, or wear a pin on your jacket or bag. Bonus points if you purchase from an LGBTQ+ artist!
- If you create content, stories, examples, photoshoots, or graphic design, remember how easy it is to substitute heteronormative representation for LGBTQ+ representation. Can your novel include a character with two dads? Can your realty commercial include a showing to two women? Can your website copy use they/them pronouns as default?
- Challenge your view of traditional gender identities and behaviors, being mindful of your biases, perceptions, and stereotypes – especially as you engage with young people. Encourage the exploration of hobbies and interests even if they do not align with traditional gendered interests. (Here’s an easy one: soccer is for everyone!)

If you think your visibility and your action don’t matter, think again:
“There were major parts of my childhood and adolescence where LGBTQ+ people were completely invisible. I never saw a rainbow flag in a classroom or shop window, and certainly not at a sporting event! To be an adult now and see rainbow flags proudly waving in stadiums is a testament to how much has changed in such a short period of time. It is impactful for myself as an adult but is even more impactful for LGBTQ+ youth. It brings me so much joy to know that LGBTQ+ youth will see themselves represented and supported at a younger age than myself or the generations before me. That visibility and support will undoubtedly save lives.”- Jules Myers, Matchday Production & Fan Experience Manager at New Mexico United